The Slight Edge – The Slight Edge philosophy is based on doing little things, which, done consistently over time, add up to the big accomplishments. This is a great read for entrepreneurs because it shows you how doing the “little stuff” and continuously improving are the keys to success.
Deep Work: Rules for Focused Success in a Distracted World – A particularly relevant read given today’s incessant flurry of stimuli (email, social media, push notifications), this book presents four “rules” for cultivating a deep work ethic.
The 4-Hour Work Week – Ferris lays out a brilliantly simple plan for taking your new “big idea” to market: pick a specific topic you know and have experienced more about than your audience; test different types of positioning and find out what your audience needs help with; then develop a product that meets their needs. This is one of my favorite books of all-time that will show you plenty of shortcuts for taking your entrepreneurial dream to reality.
Creative Confidence – This book will help you unlock your inner creativity, even if you think it’s an area where you’re lacking. A must-read for entrepreneurs.
7 habits of higly effective people – Seven Habits is a classic book about leadership and success. There’s a reason it has sold millions of copies: the lessons are timeless and they work. My personal favorite is the “Win-Win” habit, which says that one of your first priorities should be to create a product or service that benefits your customer, and then worry about the rest.
Meditations – If there’s one book that changed the way I think more than any other, it’s this. Being an entrepreneur is about finding balance in your life. It’s a constant juggling act and Meditations, the classic book of wisdom from Stoic philosopher and Roman emperor Aurelius, will help keep you grounded.
Rework – Rework is not your average business book. It shows you a smarter, faster approach to succeed in business. This is the best book I’ve ever read about entrepreneurship. It defies “traditional” rules and offers simple, no-nonsense advice for starting your own company. Like this:
Purple Cow by Seth Godin – Godin is one of the greatest entrepreneurial minds in the world. In Purple Cow, he advocates building something so amazing that people can’t ignore you. There are a lot of great lessons in this book—it’s definitely one you’ll be making notes on throughout.
To Sell Is Human – Even if you don’t consider yourself a “sales person,” all entrepreneurs need to understand how to sell. This book breaks down the stigmas about salesmanship and shows you a simple strategy for “moving others.” It’s a fantastic read.
MAKING IDEAS HAPPEN: OVERCOMING THE OBSTACLES BETWEEN VISION AND REALITY – Ideas are cheap, execution is what matters. For many, this last part is the hardest. This book gives some great tips & tricks on how to crunch the execution part of starting and running a business.
MADE TO STICK, WHY SOME IDEAS SURVIVE AND OTHERS DIE – This book is about how to communicate your ideas. It summarizes the 5 traits that make your idea psychologically sticky. By communicating your ideas in such a way, their impact will be much more powerful. It is well researched, easy to read and hard to forget.
Tribes – Marketing guru Seth Godin dives into why community is so important to a brand’s success. It’s human nature to organize around “tribes” (we’ve done it since the beginning of time). This book explains how to find opportunities to cultivate that sense of community around your business.
The Essays of Warren Buffett – One of modern history’s most successful investors, Warren Buffett provides his take on everything from basic business principles to aligning your interests with those of your investors.
The Innovator’s Dilemma – This must-read is widely regarded as one of the most valuable business books of our time. Luminaries from Steve Jobs to Jeff Bezos cite Clayton M. Christensen’s work as instrumental in shaping how they think about innovation and managing their companies